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1,503 listing changes with a before-and-after, over five weeks: only 3.0% of live listings changed anything, the app name is the most edited field, and 72% of price moves were 50% or larger.
9,955 of 18,869 live listings have never received a single review, and 142 listings hold half of all 846,866 reviews. What a listing is actually worth, and why the number is a floor rather than a ceiling.
Billing complaints appear in 18.7% of one and two star Shopify app reviews and setup complaints in 3.6%. The median one star reviewer had been paying for 90 days; the median five star reviewer for 30, and a quarter of them wrote within a day of installing.
The 296 apps that have never replied to a review average 4.839 — the highest of any group. Hold complaint load fixed and the effect vanishes entirely. What does correlate: answering your 1-2 star reviews specifically, which the best-rated apps do far more of while replying less overall.
We measured 40 isolated pricing edits against a control of 8,434 app-dates. Changing the price alone moved rank a mean of -0.08 positions. Changing which plans you offer moved it +0.92 - and of 22 apps that did it, twelve rose and none fell.
App Store keyword difficulty varies 1,189× — the top 10 for the easiest search share 58 reviews, for the hardest 68,985. Where you compete decides more than how polished your listing is.
Every developer says August is dead. Across 501 apps with complete review history, activity ran 8% below late July — a real dip, and far too small to explain the drops developers actually report.
We measured the rating of every Shopify app with at least 10 reviews. The median is 4.90, two thirds sit at 4.8 or higher, and only 6.2% are below 4.0 — so the number that looks healthy on your dashboard is probably below average.
We mapped review concentration across all 120 Shopify App Store categories. In the median one, 3 apps hold half the reviews — but the biggest categories are mostly empty, and a few are wide open. Here's where there's still room to build.
We snapshotted the overall Shopify App Store leaderboard for five weeks. Half the top 10 changed rank and only 2 of the top 200 apps stood perfectly still. Here's what moves the standings — and the one app nothing could catch.
We compared the entry price and star rating of 642 Shopify apps. The correlation is 0.005 — a $9 app and a $50 app both average 4.87 stars. Here's why price tells you nothing about quality, and what to look at instead.
Ranking data from 1,781 Shopify App Store keywords: how many reviews the top 10 really hold at each difficulty level, and which keywords a new app can still win.
We checked the rating and review count of 6,732 live Shopify apps. Half are rated 5.0 — and the median one has four reviews. Here's what to look at instead.