App Store Pulse

2 November

80% of the apps we track changed position on their category page. We have been measuring this since 12 September, which is not yet enough history to say whether that is a lot.

Measured against 1 November, across 36,736 apps on 122 category pages.

80%

of apps changed position

6.2

places moved, on average

7,897

moved five places or more

Share of apps that moved, by day

12 September2 November

Pale bars were read to a different depth than today and are not comparable in level.

Each bar is one crawl day against the day before it. The scale runs to 100%, so an ordinary day’s wobble looks like a wobble.

The week in the store

26 October – 1 November 2026

The Shopify App Store listed 29,566 apps, +287 on the week before. 795 new apps appeared in Shopify's listing. We caught 398 live apps changing their pricing. On an average day 77% of the apps on Shopify's category pages changed position, and they moved further than the week before (5.2 places a day against 3.9).

29,566

apps listed (+287)

795

new apps

398

pricing changes

77%

moved, average day

Read the full week: movers, pricing changes and new apps

Every week so far

What this measures, and what it cannot

Shopify's own order, not ours: Every number here comes from the position an app holds on Shopify’s category pages, read once a night. We also hold a category rank computed by ordering apps on review count; it moves when reviews move rather than when the store does, and it is not used on this page.
Only apps seen on both days: An app that appears today and not yesterday has not moved — we simply did not see it. Counting it would turn our own coverage into the market’s turnover.
Capped at the shallower day: We read the first 1718 positions of each category page. When two days were read to different depths, the comparison uses the shallower — otherwise a change in our crawl would look like a change in the store.
How much history there is: This series starts 12 September — too short to call a day busy or quiet yet, so the page reports the number without a verdict.

Want this for your own app, with alerts when it moves? Track it free, or read the Chrome extension that puts the same numbers on any listing.