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App Store Pulse · weekly

The Shopify App Store, Week 43, 2026

19–25 October 2026

The Shopify App Store listed 29,279 apps, +640 on the week before. 838 new apps appeared in Shopify's listing. We caught 777 live apps changing their pricing. On an average day 72% of the apps on Shopify's category pages changed position, about as much as the week before.

Computed 28 October 2026 from Shopify’s own listing and category pages. Weeks run Monday to Sunday, UTC.

29,279
apps listed on 24 October 2026 (+640)
838
new apps in Shopify's listing
777
live apps changed pricing
72%
of category-page apps moved, average day

How much the category pages moved

Across the 7 crawl days of this week, an average of 72% of the 35,725 apps we compared each day changed position on their category page, moving 3.9 places on average. 28,437 day-on-day moves were five places or more.

The week before: 73% a day, moving 3.9 places on average — so the two weeks were about the same.

Start of week to end of week

Comparing 25 October 2026 with 18 October 2026: 92% of 33,861 apps on 118 category pages sat somewhere else, an average of 16.9 places away. 11,421 moved ten places or more.

Biggest first-page moves

Moves onto, off or within the first page of a category (positions 1–24), from 18 October 2026 to 25 October 2026.

Pricing changes

The 10 most-reviewed of 777 live apps whose listed plans we saw change this week, first price against last.

  • FREE | UNLIMITED $15/mo

    For new stores Free | Shopify Basic $15/mo | Shopify Grow $29/mo | Shopify Advanced $79/mo

  • FREE | PREMIUM $9.9/mo | ADVANCED $19.9/mo

    FREE | PREMIUM $4.95/mo | ADVANCED $9.95/mo

  • Reviews $23/mo | Loyalty $299/mo

    Reviews $23/mo | Reviews (1k) $99/mo | Reviews (5k) $199/mo | Loyalty (5k) $299/mo

  • Development stores Free | Upsell Basic $4.99/mo | Upsell Growth $9.99/mo | Upsell Business $19.99/mo

    FREE | GROWTH 51-100 $9.99/mo | GROWTH 101-200 $19.99/mo | GROWTH 201-500 $39.99/mo

  • Section Store Free

    Section Store Free | Section Store Plus $15/mo

  • Free | Basic $9.99/mo | Pro $39.99/mo

    Free | Business $9.99/mo | Premium $49.99/mo

  • FREE | PREMIUM(WAS $14.9) $9.9/mo | PRO $19.9/mo

    FREE | PREMIUM $7.45/mo | PRO $12.45/mo | ADVANCED $24.95/mo

  • Free | Local Plus $14.9/mo | Regional $29/mo | Continental $69/mo

    Free | Regional $29/mo | Continental $69/mo | Cross-Border $99/mo

  • Pay as you go Free | Beginner $14/mo | Advanced $23/mo | Expert $49/mo

    Free | Beginner $14/mo | Advanced $23/mo | Expert $49/mo

  • Forever Free | Premium $9.99/mo | Enterprise $29.99/mo | Unlimited $69.99/mo

    Forever Free | Premium $11.49/mo | Enterprise $29.99/mo | Unlimited $69.99/mo

New in the store

838 apps appeared in Shopify’s own app listing for the first time this week (not counting 12 older listings that came back into it). 279 of them already held a place on a category page on 25 October 2026; the highest-placed are below.

What this measures, and what it cannot

Store size is Shopify's own listing
The count is every app in Shopify’s published app sitemap, read daily. It is not our catalogue, and it is not the number of app pages that still answer — some unlisted apps keep a working page. A day whose count looked frozen is skipped, never quoted.
New apps are first appearances in that listing
An app counts as new in the week it first appears in Shopify’s listing. Apps our catalogue already knew before Shopify listed them are counted separately as returning, not as launches. Names and categories arrive with our weekly catalogue pass, so a new app can be counted before it can be named.
Category position is Shopify's order, read nightly
Every movement figure comes from the position an app holds on Shopify’s category pages, read once a night — not from a rank we compute. Only apps seen on both days of a comparison, on the same page, count; each page is compared to the shallower of the two days’ depth; and pages split into separately numbered sections are left out, because a number there does not say where on the page an app sits.
Pricing changes are what we saw change
A change is a difference in the plans an app lists, first price of the week against last, so a plan that changed and changed back does not count. It is dated when our crawl noticed it, which can trail the developer’s edit by up to a week for apps we read less often. The first time we ever read an app’s pricing is never a change.
No keyword rankings
Shopify stopped allowing its search results to be read on 6 September 2026, so nothing here says where an app ranks for a search term. Category pages are the only ranking Shopify still lets anyone read.

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