19–25 October 2026
The Shopify App Store listed 29,279 apps, +640 on the week before. 838 new apps appeared in Shopify's listing. We caught 777 live apps changing their pricing. On an average day 72% of the apps on Shopify's category pages changed position, about as much as the week before.
Computed 28 October 2026 from Shopify’s own listing and category pages. Weeks run Monday to Sunday, UTC.
Across the 7 crawl days of this week, an average of 72% of the 35,725 apps we compared each day changed position on their category page, moving 3.9 places on average. 28,437 day-on-day moves were five places or more.
The week before: 73% a day, moving 3.9 places on average — so the two weeks were about the same.
Start of week to end of week
Comparing 25 October 2026 with 18 October 2026: 92% of 33,861 apps on 118 category pages sat somewhere else, an average of 16.9 places away. 11,421 moved ten places or more.
Moves onto, off or within the first page of a category (positions 1–24), from 18 October 2026 to 25 October 2026.
The 10 most-reviewed of 777 live apps whose listed plans we saw change this week, first price against last.
FREE | UNLIMITED $15/mo
For new stores Free | Shopify Basic $15/mo | Shopify Grow $29/mo | Shopify Advanced $79/mo
FREE | PREMIUM $9.9/mo | ADVANCED $19.9/mo
FREE | PREMIUM $4.95/mo | ADVANCED $9.95/mo
Reviews $23/mo | Loyalty $299/mo
Reviews $23/mo | Reviews (1k) $99/mo | Reviews (5k) $199/mo | Loyalty (5k) $299/mo
Development stores Free | Upsell Basic $4.99/mo | Upsell Growth $9.99/mo | Upsell Business $19.99/mo
FREE | GROWTH 51-100 $9.99/mo | GROWTH 101-200 $19.99/mo | GROWTH 201-500 $39.99/mo
Section Store Free
Section Store Free | Section Store Plus $15/mo
Free | Basic $9.99/mo | Pro $39.99/mo
Free | Business $9.99/mo | Premium $49.99/mo
FREE | PREMIUM(WAS $14.9) $9.9/mo | PRO $19.9/mo
FREE | PREMIUM $7.45/mo | PRO $12.45/mo | ADVANCED $24.95/mo
Free | Local Plus $14.9/mo | Regional $29/mo | Continental $69/mo
Free | Regional $29/mo | Continental $69/mo | Cross-Border $99/mo
Pay as you go Free | Beginner $14/mo | Advanced $23/mo | Expert $49/mo
Free | Beginner $14/mo | Advanced $23/mo | Expert $49/mo
Forever Free | Premium $9.99/mo | Enterprise $29.99/mo | Unlimited $69.99/mo
Forever Free | Premium $11.49/mo | Enterprise $29.99/mo | Unlimited $69.99/mo
838 apps appeared in Shopify’s own app listing for the first time this week (not counting 12 older listings that came back into it). 279 of them already held a place on a category page on 25 October 2026; the highest-placed are below.
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