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App Store Pulse · weekly

The Shopify App Store, Week 44, 2026

26 October – 1 November 2026

The Shopify App Store listed 29,566 apps, +287 on the week before. 795 new apps appeared in Shopify's listing. We caught 398 live apps changing their pricing. On an average day 77% of the apps on Shopify's category pages changed position, and they moved further than the week before (5.2 places a day against 3.9).

Computed 2 November 2026 from Shopify’s own listing and category pages. Weeks run Monday to Sunday, UTC.

29,566
apps listed on 1 November 2026 (+287)
795
new apps in Shopify's listing
398
live apps changed pricing
77%
of category-page apps moved, average day

How much the category pages moved

Across the 5 crawl days of this week, an average of 77% of the 35,707 apps we compared each day changed position on their category page, moving 5.2 places on average. 31,912 day-on-day moves were five places or more.

The week before: 72% a day, moving 3.9 places on average — so this week was busier.

Start of week to end of week

Comparing 1 November 2026 with 25 October 2026: 92% of 36,354 apps on 122 category pages sat somewhere else, an average of 17.1 places away. 11,978 moved ten places or more.

Biggest first-page moves

Moves onto, off or within the first page of a category (positions 1–24), from 25 October 2026 to 1 November 2026.

Pricing changes

The 10 most-reviewed of 398 live apps whose listed plans we saw change this week, first price against last.

  • Reviews $23/mo | Reviews (1k) $99/mo | Reviews (5k) $199/mo | Loyalty (5k) $299/mo

    Reviews $23/mo | Reviews (1k) $99/mo | Reviews (5k) $199/mo | Reviews (20K) $399/mo

  • Upsell & Cross Sell — Selleasy2,766 reviews · 2 edits

    Freemium Tier I | Freemium Tier II $9/mo | Freemium Tier III $19/mo | Freemium Tier IV $29/mo

    Free | Starter $9/mo | Pro $29/mo | Max $59/mo

  • Free | Starter $9.99/mo | Essential $19.99/mo | Professional $39.99/mo

    Free | Starter $9.99/mo | Essential $19.99/mo | Growth $39.99/mo

  • Free Plan | Standard Plan $10/mo | Plus Plan $37/mo | Enterprise Plan $64/mo

    Free Plan | Standard Plan $10/mo | Plus Plan $37/mo | Max Plan $99/mo

  • Basic $9/mo | Grow $79/mo | Scale $249/mo | Enterprise $799/mo

    Basic $39/mo | Grow $79/mo | Scale $249/mo | Enterprise $799/mo

  • Free | Starter $9.99/mo | Smart $24.99/mo | Premium $34.99/mo

    Free | Starter $9.99/mo | Smart $19.99/mo | Premium $34.99/mo

  • Starter Free | Professional I $14.99/mo | Professional II $19.99/mo | Professional III $39.99/mo

    Starter Free | Professional I $9.99/mo | Professional II $24.99/mo | Professional III $39.99/mo

  • Hobbyist Free | Super Success $9.95/mo

    Hobbyist Free | Super Success $9.95/mo | SuperSuccessYearly $95.88/yr

  • Free | Basic $14/mo | Grow & Advanced $39/mo | Plus $149/mo

    Free | Basic $24/mo | Grow & Advanced $39/mo | Plus $149/mo

  • Free | Starter $19/mo | Growth $69/mo | Plus $599/mo

    Free | Essential $19/mo | Pro $69/mo

New in the store

795 apps appeared in Shopify’s own app listing for the first time this week (not counting 2 older listings that came back into it). 0 of them already held a place on a category page on 1 November 2026; the highest-placed are below.

Names and categories for this week’s new apps arrive with our weekly catalog pass; this list fills in once it has run.

What this measures, and what it cannot

Store size is Shopify's own listing
The count is every app in Shopify’s published app sitemap, read daily. It is not our catalogue, and it is not the number of app pages that still answer — some unlisted apps keep a working page. A day whose count looked frozen is skipped, never quoted.
New apps are first appearances in that listing
An app counts as new in the week it first appears in Shopify’s listing. Apps our catalogue already knew before Shopify listed them are counted separately as returning, not as launches. Names and categories arrive with our weekly catalogue pass, so a new app can be counted before it can be named.
Category position is Shopify's order, read nightly
Every movement figure comes from the position an app holds on Shopify’s category pages, read once a night — not from a rank we compute. Only apps seen on both days of a comparison, on the same page, count; each page is compared to the shallower of the two days’ depth; and pages split into separately numbered sections are left out, because a number there does not say where on the page an app sits.
Pricing changes are what we saw change
A change is a difference in the plans an app lists, first price of the week against last, so a plan that changed and changed back does not count. It is dated when our crawl noticed it, which can trail the developer’s edit by up to a week for apps we read less often. The first time we ever read an app’s pricing is never a change.
No keyword rankings
Shopify stopped allowing its search results to be read on 6 September 2026, so nothing here says where an app ranks for a search term. Category pages are the only ranking Shopify still lets anyone read.

Want this for your own app, with alerts when it moves? Track it free, or see today’s Pulse.