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App Store Pulse · weekly

The Shopify App Store, Week 39, 2026

21–27 September 2026

The Shopify App Store listed 27,268 apps, +430 on the week before. 504 new apps appeared in Shopify's listing. We caught 25 live apps changing their pricing. On an average day 65% of the apps on Shopify's category pages changed position.

Computed 25 October 2026 from Shopify’s own listing and category pages. Weeks run Monday to Sunday, UTC.

27,268
apps listed on 27 September 2026 (+430)
504
new apps in Shopify's listing
25
live apps changed pricing
65%
of category-page apps moved, average day

How much the category pages moved

Across the 7 crawl days of this week, an average of 65% of the 33,200 apps we compared each day changed position on their category page, moving 3.2 places on average. 22,879 day-on-day moves were five places or more.

No comparison with the week before: either it has no daily readings, or the two weeks were read to different depths, and a change in our crawl must not look like a change in the store.

Biggest first-page moves

Not available for this week. It needs Shopify’s category order on the last crawl day of this week and of the week before, and we keep the daily order for about ten days — this week entered the archive after the earlier day was gone.

Pricing changes

The 10 most-reviewed of 25 live apps whose listed plans we saw change this week, first price against last.

  • Starter Free | Lite $0.99/mo | Essential $1.99/mo | Discounty $2.99/mo

    Starter Free | Lite $9.9/mo | Essential $29.9/mo | Discounty $49.9/mo

  • Invoice Hero310 reviews

    BASIC Free | GOLD $5.95/mo | PLATINUM $8.95/mo | DIAMOND $24.95/mo

    BASIC Free | PLATINUM $8.95/mo | DIAMOND $24.95/mo | Enterprise-AR $99.95/mo

  • FREE | Capture $450/mo | Recapture $500/mo

    FREE | ReCapture $100/mo | Capture $450/mo

  • Free | Blocking Basic $39/mo | Blocking Starter $99/mo | Blocking Growth $199/mo

    Free | Blocking Basic $49/mo | Blocking Starter $99/mo | Blocking Growth $199/mo

  • Starter $500/mo | Plus $1500/mo | Pro $3000/mo | Custom $3500/mo

    Starter $440/mo | Growth $880/mo | Global $1500/mo | Enterprise $1750/mo

  • Lite Plan $19/mo | Pro Plan $29/mo

    Free | Lite Plan $19/mo | Pro Plan $29/mo

  • Free | Smart Options $7.99/mo

    Free | Micro $3.99/mo | Smart Options $7.99/mo

  • Free | Core $29/mo | 4x Core $99/mo | 10x Core $249/mo

    Free | Pro $29/mo

  • Basic $79/mo | Pro $299/mo | Enterprise $499/mo

    Basic $99/mo | Pro $299/mo | Enterprise $499/mo

  • Post-checkout $4500/yr

    Post-checkout Free

New in the store

504 apps appeared in Shopify’s own app listing for the first time this week (not counting 21 older listings that came back into it). The ones below are the most-reviewed.

What this measures, and what it cannot

Store size is Shopify's own listing
The count is every app in Shopify’s published app sitemap, read daily. It is not our catalogue, and it is not the number of app pages that still answer — some unlisted apps keep a working page. A day whose count looked frozen is skipped, never quoted.
New apps are first appearances in that listing
An app counts as new in the week it first appears in Shopify’s listing. Apps our catalogue already knew before Shopify listed them are counted separately as returning, not as launches. Names and categories arrive with our weekly catalogue pass, so a new app can be counted before it can be named.
Category position is Shopify's order, read nightly
Every movement figure comes from the position an app holds on Shopify’s category pages, read once a night — not from a rank we compute. Only apps seen on both days of a comparison, on the same page, count; each page is compared to the shallower of the two days’ depth; and pages split into separately numbered sections are left out, because a number there does not say where on the page an app sits.
Pricing changes are what we saw change
A change is a difference in the plans an app lists, first price of the week against last, so a plan that changed and changed back does not count. It is dated when our crawl noticed it, which can trail the developer’s edit by up to a week for apps we read less often. The first time we ever read an app’s pricing is never a change.
No keyword rankings
Shopify stopped allowing its search results to be read on 6 September 2026, so nothing here says where an app ranks for a search term. Category pages are the only ranking Shopify still lets anyone read.

Want this for your own app, with alerts when it moves? Track it free, or see today’s Pulse.