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App Store Pulse · weekly

The Shopify App Store, Week 42, 2026

12–18 October 2026

The Shopify App Store listed 28,639 apps, +425 on the week before. 622 new apps appeared in Shopify's listing. We caught 43 live apps changing their pricing. On an average day 73% of the apps on Shopify's category pages changed position, about as much as the week before.

Computed 25 October 2026 from Shopify’s own listing and category pages. Weeks run Monday to Sunday, UTC.

28,639
apps listed on 16 October 2026 (+425)
622
new apps in Shopify's listing
43
live apps changed pricing
73%
of category-page apps moved, average day

How much the category pages moved

Across the 7 crawl days of this week, an average of 73% of the 34,485 apps we compared each day changed position on their category page, moving 3.9 places on average. 30,545 day-on-day moves were five places or more.

The week before: 73% a day, moving 3.9 places on average — so the two weeks were about the same.

Biggest first-page moves

Not available for this week. It needs Shopify’s category order on the last crawl day of this week and of the week before, and we keep the daily order for about ten days — this week entered the archive after the earlier day was gone.

Pricing changes

The 10 most-reviewed of 43 live apps whose listed plans we saw change this week, first price against last.

  • Discounty: Bulk Discount Sales1,283 reviews

    Starter Free | Lite $9.9/mo | Essential $29.9/mo | Discounty $49.9/mo

    Starter Free | Lite $1/mo | Essential $2/mo | Discounty $3/mo

  • Lantern Product Quiz Builder129 reviews

    Development Free | Grow $39/mo

    FREE | SCALE $39/mo | UNLIMITED $499/mo

  • VibeFlow ‑ Social Auto Post98 reviews

    Free plan | Basic plan $12.99/mo | Professional plan $38.99/mo

    Free plan | Starter plan $8.99/mo | Basic plan $12.99/mo | Professional plan $38.99/mo

  • ET Cart Timer87 reviews

    Free Plan | Premium Plan $7.95/mo

    Free Plan | Premium Plan $5.95/mo

  • Post Purchase Upsell—ReSell72 reviews

    Pay as you go Free | Standard $14.99/mo | Professional $24.99/mo | Unlimited $49.99/mo

    Flex Estimated monthly cost | Standard Estimated monthly cost | Professional Estimated monthly cost | Unlimited $99.99/mo

  • Forge: AI Store Builder63 reviews

    Essential plan $24.99/mo | Growth plan $38.99/mo | Scale plan $68.99/mo

    Builder Plan $29.99/mo | Grower Plan $49.99/mo | Operator Plan $149.99/mo

  • MageComp Mobile App Builder62 reviews

    Free | Starter $19/mo | Native $29/mo

    Free | Starter: Embed App $19/mo | Native $29/mo | Premium $99/mo

  • Primy Form Builder File Upload50 reviews

    Free | Growth $8.99/mo | Scale $19.99/mo

    Free | Growth $9.99/mo | Scale $19.99/mo

  • Swap Photo Editor47 reviews

    Monthly Plan $6.99/mo

    Free to try | Membership Plan $6.99/mo

  • AskTimmy AI Chat Bot AI Search31 reviews

    Free plan | Starter plan $24/mo | Plus plan $49/mo | Pro plan $99/mo

    Free plan | Pro plan $99/mo | Max plan $299/mo

New in the store

622 apps appeared in Shopify’s own app listing for the first time this week (not counting 5 older listings that came back into it). 122 of them already held a place on a category page on 18 October 2026; the highest-placed are below.

What this measures, and what it cannot

Store size is Shopify's own listing
The count is every app in Shopify’s published app sitemap, read daily. It is not our catalogue, and it is not the number of app pages that still answer — some unlisted apps keep a working page. A day whose count looked frozen is skipped, never quoted.
New apps are first appearances in that listing
An app counts as new in the week it first appears in Shopify’s listing. Apps our catalogue already knew before Shopify listed them are counted separately as returning, not as launches. Names and categories arrive with our weekly catalogue pass, so a new app can be counted before it can be named.
Category position is Shopify's order, read nightly
Every movement figure comes from the position an app holds on Shopify’s category pages, read once a night — not from a rank we compute. Only apps seen on both days of a comparison, on the same page, count; each page is compared to the shallower of the two days’ depth; and pages split into separately numbered sections are left out, because a number there does not say where on the page an app sits.
Pricing changes are what we saw change
A change is a difference in the plans an app lists, first price of the week against last, so a plan that changed and changed back does not count. It is dated when our crawl noticed it, which can trail the developer’s edit by up to a week for apps we read less often. The first time we ever read an app’s pricing is never a change.
No keyword rankings
Shopify stopped allowing its search results to be read on 6 September 2026, so nothing here says where an app ranks for a search term. Category pages are the only ranking Shopify still lets anyone read.

Want this for your own app, with alerts when it moves? Track it free, or see today’s Pulse.