Becketto is the free, single-purpose rank history tool run by the same person who publishes Affilitrak on the App Store. The honest split is what each one does beyond a keyword lookup, and who is holding the keyword list.
Becketto is a free, one-screen rank history tool. Its rank tracker page (becketto.com/rank-tracker) offers “Track keyword rank history in seconds” — a three-step flow: search a keyword, pick a date range, compare snapshots side-by-side. There is no pricing page and no tier list — the tool is free to use. If the job is “check a single keyword’s history quickly, for free”, that is a hard price to beat.
BestAppify is the broader platform with the open hooks. A permanent free tier, a public keyword directory anyone can read without a login, review intelligence and listing audits, GA4 and Shopify Partner connections, a REST API and 63 MCP tools so Claude, Cursor and ChatGPT can query the data. The other thing worth flagging up front: becketto.com’s own homepage is Beckett Oliphant’s personal site, which points to Affilitrak, his Shopify app listed at apps.shopify.com/affilitrak. BestAppify publishes no Shopify app.
Every Becketto claim below comes from their public site, pricing page, API docs, changelog or reports, checked 9 November 2026. We have not used their product from the inside. They ship often, so if something here is out of date we'd rather hear about it and fix it — please tell us.
| Capability | BestAppify | Becketto |
|---|---|---|
| Publishes Shopify appsA rank tracker whose operator also publishes apps competes for App Store search with its own customers. becketto.com's homepage points to Affilitrak at apps.shopify.com/affilitrak — the link is on their own site. | No — we have shipped none and plan to ship none | Yes — becketto.com links its author to Affilitrak on the App Store |
| Operating entity named on the siteBecketto is a personal site, not a registered company footer. That is not a knock — it is useful context when you are deciding where your keyword list sits. | BestAppify (sole operator) | Beckett Oliphant (personal site) |
| Capability | BestAppify | Becketto |
|---|---|---|
| Permanent free tierBoth tools let you check a keyword without paying. Becketto has no paid tier on its public pages, so if a paid plan is a dealbreaker, there is nothing to compare further. | Yes — 1 app, 1 competitor, free tier | Yes — the rank tracker is free to use |
| Entry paid tierbecketto.com does not publish a paid plan. | $29/mo (Growth) — 5 apps, 5 competitors | Not stated on becketto.com |
| Capability | BestAppify | Becketto |
|---|---|---|
| Keyword rank history lookup | Yes — public keyword pages + dashboard history | Yes — search a keyword, pick a date range, compare snapshots |
| On-demand rank refreshOn becketto.com the refresh button prompts for an email. Ours runs in the dashboard with no email handover. | Yes — in-dashboard, no email handover | Yes — the page asks for an email address to refresh |
| Daily automatic rank tracking for your apps | Yes — daily, every tier | Not stated on becketto.com |
| Public keyword directory anyone can read without a login | Yes — 2,300+ public keyword pages | Not stated on becketto.com |
| Category and collection positions | Yes — leaderboards and public category pages | Not stated on becketto.com |
| Listing change history (title, subtitle, pricing, icon) | Yes | Not stated on becketto.com |
| Review intelligence (AI theme analysis) | Yes — themes and sentiment on every app | Not stated on becketto.com |
| AI listing audit & optimiser | Yes | Not stated on becketto.com |
| GA4 acquisition | Yes with GA4 connected (free, 1 connection) | Not stated on becketto.com |
| Shopify Partner revenue | Yes — Pro plan | Not stated on becketto.com |
| Capability | BestAppify | Becketto |
|---|---|---|
| REST API | 26 endpoints, 120 req/min | Not stated on becketto.com |
| MCP server for Claude, Cursor and ChatGPTIf an agent-driven workflow matters — ask Claude for the top 10 competitors by keyword overlap and get a usable answer back — this is the hardest gap for a one-screen rank tool to fill. | Yes — 63 read-only + write tools | Not stated on becketto.com |
| CSV export | Yes | Not stated on becketto.com |
If the only job you need done is "look up a single keyword's rank history quickly, for free", Becketto's rank tracker is the simplest tool on the market — one screen, no sign-up gate, no paid plan to argue about. If you are comfortable that the same person running it also publishes Affilitrak on the App Store, and you do not need review intelligence, listing audits, GA4, Shopify Partner data, a REST API or an MCP server, you can stop reading.
If you want daily automatic tracking of your apps instead of on-demand lookups, review intelligence and listing audits, GA4 and Partner revenue in the same place as the rank tracker, a public keyword directory you can share without a login, a REST API and 63 MCP tools so Claude or Cursor can query the data — plus a platform run by someone who publishes no Shopify app of their own — BestAppify is the broader one. Also free to start.
Rank tracking, review intelligence, listing audits, outreach and research calls — plus 63 MCP tools and a public keyword directory. Free to start, no card.
Becketto is a trademark of its owner. We are not affiliated with, endorsed by or partnered with them, and this page is our own reading of their public information.