Ten Shopify apps merchants use instead of Klaviyo, drawn from the App Store catalogue and ranked by shared reviewers plus each app's own rating and review volume. Updated November 2026.
| # | App | Rating | Reviews | Starting price | Launched |
|---|---|---|---|---|---|
| 1 | Shopify Messaging Email marketing | 4.8 | 4,823 | Free | — |
| 2 | Omnisend Email Marketing & SMS Email marketing | 4.7 | 3,215 | FREE | — |
| 3 | Brevo PushOwl: Email,Push,SMS Email marketing | 4.8 | 2,317 | Basic Bundle Free | — |
| 4 | Mailchimp Email SMS Marketing Email marketing | 4.8 | 1,572 | Free | — |
| 5 | CWILL Popup Email Marketing Email marketing | 4.9 | 7,670 | Free | 2022 |
| 6 | Sendvio: Email Marketing & SMS Email marketing | 4.8 | 178 | FREE | 2013 |
| 7 | Grid & Pixel Email‑SMS‑Popups Email marketing | 4.7 | 197 | Free | 2023 |
| 8 | BIK Instagram, Whatsapp, Email Email marketing | 4.8 | 143 | Free | — |
| 9 | Attentive: AI‑led Email &SMS Email marketing | 4.7 | 112 | Free | — |
| 10 | Dataships: Compliant Opt‑Ins Email marketing | 5 | 74 | Custom $440/mo | — |
Two signals combined. First, the App Store's own review graph: we start from the stores that reviewed Klaviyo, then fall back to the catalogue when that overlap is thin. Second, each candidate's own review volume and average rating, so a tiny app with one shared reviewer does not out-rank an established one. Shortlist, not endorsement — we rank the public catalogue, nothing is paid.
Common merchant questions about choosing between Klaviyo and the shortlist above.
We cross a public App Store signal (how many of the stores that reviewed Klaviyo also reviewed each candidate) with same-category listings, then rank by that overlap plus the candidate's own review volume and rating. The result is a shortlist, not a sponsored chart — BestAppify does not publish a Shopify app itself.
We don't take a side. Klaviyo is on this page because it is one of the most-reviewed email marketing apps on Shopify, so for many stores it will stay the right default. The shortlist exists for the merchants who have an edge case Klaviyo doesn't serve — pricing, feature gap, support, migration.
Every app in the table links to its Shopify App Store listing, where the plan requirements and the free/paid tiers are stated by the vendor. Install limits and currency pricing can change; we display Shopify's latest crawl, not a negotiated price.
Each app name links through to our App Store Intelligence page for it — ratings over time, listing changes, merchant reviews, estimated traffic. Open two in different tabs to compare on anything that matters to you, no signup needed.